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If you have read my previous post, you will remember that I mentioned about the importance of having links to your website from other websites. Registering with directories is a way of link building. But it is not the most productive way. In this post I will describe you how to build links with other websites. This is actually the most important part in SEO. Therefore you must put a very good attention on this topic.

The success of link building is having a good content and good communication skills. As I mentioned you in an earlier post, you must have a good content in your website in such a way that other webmasters will like to link to your website. The design of your website will also play a significant role here. It is not bad to say that “Content is the king” for SEO. Make sure that your content is really yours. Many people who wish to become internet giants, copy others content and put them in their websites. They might be successful to some extent. But they won’t be able to reach their dream as they are cheating and they don’t provide their legitimate content. The copyright laws are very strict these days and they will be banned if proven that they copied.

Register with forums, community networks and websites and always try to give something useful and valuable in the discussions, comments and blog posts. Write articles to ezine websites like ezinearticles.com and articlebase.com with links to your website following their guidelines. When you participate with the above activities, always find high ranking websites. I will describe how to find the rank of a website in the next post. Then your website ranking will increase more compared to low ranked websites. Participation in forums will also help you to understand the customer needs of your niche. You will find new business ideas from these.

Press releases are another efficient way of building links to your website. Press releases are available in free or paid format. There are many service websites who take your press release and submit to many press release websites which saves your time and money. Most of these services charge a service charge. But if you can afford, these are very efficient in releasing press releases. Some free press release services are also effective as far as I know. The best way you have to do is, surf through the internet and find these websites. More you submit, more will be the links to your website which results a higher rank. Press releases are the best way of promoting your new product and services. Any time you submit a link, make sure that you put your best key word phrase there.

If you are in a very competitive market, you may consider of renting links and building link networks. This will help you to be more competitive with your opponents. But never do illegal things to make your website highly ranked. It won’t do any good for you and you will lose everything you have now.

Find the websites in your niche and try to exchange links with them. You must maintain a good communication to do this. I recommend you to read my article “How to write professional emails” before sending emails to other web masters. First add a link to the website from your website. Then contact the webmaster of that website by sending a professionally and politely written email indicating that you have put a link in your website and you will be grateful if he or she can add a link to your website. Also mention that, if you don’t receive an email from him or her within a specified time period (normally 48 hours), you will assume that your proposal is rejected and the link will be removed.

I hope that you gained a good knowledge on how to build links to your website. One thing I have to mention here. Don’t expect quick results for your actions. It will take some time for your methodologies to work. And if you have some luck, the time taken will be little less. Therefore I wish you good luck on your link building effort. In the next post, I wish to explain you how to find the rank and reputation of a website.