Rank of a website directly shows how important the website is and the frequency of the people who access it. There are many websites dedicated to rank every website in the internet according to various ranking formulas and algorithms. Therefore the rank of a website definitely varies from a ranking organization to another. But there are mainly two organizations to find a reasonable rank value where most of the people around the globe trust. As I promised you in the earlier post, I will explain how to find the rank of your website or another website using these two organizations. It is very important to find the rank of another website when you plan to purchase a good or service (for SEO, to register in paid web directories and to publish press releases).

The first rank I recommend is Google. The Google’s ranking algorithms are so complex and changing time to time. It is the most respected in the Internet as far as I know. There are many websites who shows the Google page rank of a website by asking to enter the URL of the website. But we can’t be 100% sure about their accuracy. My advice is to download the freely available Google toolbar for your web browser (offered for Firefox and IE). After downloading and installing it, restart the web browser. You will find the Google toolbar attached to your web browser as follows.

Now you are ready to find the page rank of any website you prefer. All you have to do is, go to the website you like to find the page rank. After it is fully loaded look at the small horizontal box in the Google toolbar as follows.

If Google has started ranking for the website you accessed, the box will appear activated and if the website has a rank > 0, it will be displayed in green color. When you take your mouse over it, it will show the page rank as a fraction of 10 (Ex. 1/10, 2/10 to 10/10).

Oops! I forgot to tell you about the Google rank range. Google rank starts from zero and ends with 10. If the website has a rank 10, it is the best (I couldn’t find a website ranking 10 up to now.). If the above mentioned box in the Google toolbar is inactive, most probably the website is new. Otherwise it is not publicly listed. You have to e careful when you pay for these kinds of websites. My personal advice is to find a website which has a rank greater than or equal to 5, if you plan to pay for a good or service offered online.

The other most respected ranking organization is alexa.com. It is more informative than the Google toolbar. But the ranking algorithm and criteria is different from Google. The websites having higher ranks in Google also have higher ranks in alexa.com normally. Therefore any respected and trusted website will have similar rankings in Google and alexa.com. Those ranks will not be the same. But both will show higher ranks for trusted and famous websites. Alexa.com shows a graph of website traffic for any website which is among the top 100,000 websites. It also shows the number of visitors from each region/country. And there are many other statistics displayed. With alexa.com, you also have the facility to compare traffic of multiple websites up to 5. This is a very good feature provided there if you are in a situation where you have to make a choice from multiple numbers of websites. I used this technique to find my webhost as I had to make a decision to choose a web hosting company from multiple websites.

If the website you wanted to find the rank shows higher ranks in both Google and alexa.com, you can trust it. I advise you to find traffic details of it using alexa.com ranking as it will show you the recent progress or decline of traffic of that website. Always try to choose a website which has a steady traffic. It is better not to choose new websites for your payments.

Now you know how to find the rank of a website and sometimes you might find the page rank of this website :-). You won’t be able to find a higher rank as this is a new website. But I hope that you will trust me on the future information that I’m going to provide freely. In the next post, I will move back into SEO and I will explain you about the most common SEO abusing methods which will affect your website badly.