Viral marketing is a marketing strategy used mainly in online businesses. But it is used in off-line businesses also. And it is proved to be one of the best marketing strategies by world top businesses. In this post I will give a brief introduction to viral marketing.Any consumer who purchase products or service either online or off-line, would love to have a free gift from the products or service provider which is something useful to him/her. The businessman can give away a free gift which is useful in some way to the customer along with the descriptions of the goods or services that he/she provides. The customer will surely like the gift and definitely pass it to his/her family members, Relations, Friends etc with a good recommendation. This will attract more customers to the product or service with a minimum cost for marketing and advertising.

Viral Marketing is heavily used in online business promotion. Thousands of web sites use this in many forms. The most commonly used Viral marketing techniques are listed below.

• Free e-books containing information important to the customer
• Free Softwares
• Free presentations
• Free training materials
• Referral bonuses
• Free movies and videos
• Social service projects

More and more new concepts of viral marketing will be added in the coming years. If you plan to start a new online business and promote your product or service, you can succeed with proper usage of viral marketing concepts with creativity added to it.